Songpact Launches in South Africa: Powering Legal Access for a $110M Music Boom

South Africa's music scene is experiencing a global moment, and Songpact is proud to be part of it.

From Tyla topping international charts to a regional revenue boom highlighted in IFPI's 2025 Global Music Report, it's clear that South Africa isn't just influencing the world: it's leading it. The Sub-Saharan African music market grew by a staggering 24.7% in 2023, surpassing US$100 million in recorded music revenue for the first time. South Africa alone accounts for 75% of that total.

Affordability and Access First

Music from the region is being streamed around the world. But locally, many creators still face barriers when it comes to understanding and securing their rights. Legal advice is often expensive, complex, or simply out of reach.

Working closely with South African music lawyers and industry experts, we've adapted our platform and agreements to reflect the nuances of South African law and music industry standards.

Designed for the Market

We've designed Songpact to meet the realities of the market, especially in territories where ad-funded streaming dominates and average revenue per user remains low. Our goal is to remove legal friction and give creators the clarity and protection they need, no matter their budget.

Looking Ahead

Our expansion into South Africa is just the beginning. With strong momentum and growing demand, Nigeria and India are our next priority markets.

Both countries are creative powerhouses with young, digital-native populations and rapidly expanding music economies. We're already laying the groundwork to localize our services and build partnerships.