The Next Billion Listeners Are Here. Legal Tools Aren't – Yet…

The global music industry's centre of gravity is shifting. While the US and UK remain important, the fastest growth is happening elsewhere: India, Nigeria, South Africa, Indonesia, Brazil.

These markets represent the next billion music listeners. But the infrastructure to support creators in these regions—particularly legal infrastructure—hasn't kept pace.

The Access Gap

In the US or UK, an artist can find a music lawyer, understand their options, and get a contract drafted. It might be expensive, but the option exists. In many emerging markets, that option simply doesn't exist—or it's priced so far out of reach that it might as well not.

The result? Millions of creators operating without proper contracts, exposing themselves to exploitation, disputes, and lost income.

Why Common Law Matters

One reason Songpact is prioritizing India, Nigeria, and South Africa is that they share common law foundations with the UK. This makes localization faster—our contract structures translate with fewer modifications.

But beyond legal systems, these markets share something else: young, digital-native populations hungry for tools that meet them where they are.

Our Approach

We're not just translating contracts and hoping for the best. We're partnering with local lawyers, industry associations, and platforms to understand the nuances of each market. What works in London won't automatically work in Lagos or Mumbai.

The Bigger Picture

If we're serious about a fairer music industry, we need to serve the whole world—not just the markets that are already well-served. That's what global expansion means to us.