Sync Licence
A Sync Licence is a legal agreement that grants permission to pair a piece of music with visual media, such as films, television shows, advertisements, video games, or online content. Crucially, securing a song for visual media usually requires clearing two separate sets of rights: a Sync Licence for the underlying composition (the lyrics and melody) and a Master Use Licence for the specific audio recording.
Why do Sync Licences matter in music contracts?
Sync licensing is one of the most lucrative and creatively powerful opportunities in modern music, but it depends entirely on clean rights. A single placement in a major Netflix series or global ad campaign can outearn years of streaming. However, a deal can collapse at the last minute if a music supervisor cannot get clear, immediate permission from everyone who owns a piece of the work.
The strategic point is that a sync usually needs two separate clearances: one for the master recording and one for the underlying composition. If your co-writing splits are undocumented, or a collaborator is unreachable to sign off, the opportunity can instantly disappear. Keeping ownership clear, splits agreed in writing, and approvals streamlined makes your catalogue "sync-ready" and far more valuable to licensees.
Related Music Legal Terms
Attorney Review
Nick Weaser
Music Lawyer & Co-Founder of Songpact
Dual-Qualified and admitted to practice in England & Wales and Australia. Expert in music industry law and creator rights.