South Africa’s music scene is experiencing a global moment, and Songpact is proud to be part of it.
From Tyla topping international charts to a regional revenue boom highlighted in IFPI’s 2025 Global Music Report, it’s clear that South Africa isn’t just influencing the world: it’s leading it. The Sub-Saharan African music market grew by a staggering 24.7% in 2023, surpassing US$100 million in recorded music revenue for the first time. South Africa alone accounts for 75% of that total, with a healthy 14.4% growth year on year.
At Songpact, we believe that for this growth to be sustainable, it must be inclusive. That’s why we’ve launched in South Africa: to provide simple, affordable, and locally-aligned legal agreements to the artists, producers, and entrepreneurs fueling this incredible rise.
Affordability and Access First
Music from the region is being streamed around the world. But locally, many creators still face barriers when it comes to understanding and securing their rights. Legal advice is often expensive, complex, or simply out of reach. That’s where Songpact steps in.
Working closely with South African music lawyers and industry experts, we’ve adapted our platform and agreements to reflect the nuances of South African law and music industry standards, while staying true to our core promise: accessible, affordable legal tools for creators.
We’ve designed Songpact to meet the realities of the market, especially in territories where ad-funded streaming dominates and ARPU (average revenue per user) remains low. Our goal is to remove legal friction and give creators the clarity and protection they need, no matter their budget.
Looking Ahead: Nigeria and India
Our expansion into South Africa is just the beginning. With strong momentum and growing demand, Nigeria and India are our next priority markets.
Both countries are creative powerhouses with young, digital-native populations and rapidly expanding music economies. But they share similar challenges around legal access and affordability. We’re already laying the groundwork to localise our services and build partnerships that will help us serve these vibrant communities effectively.
Join Us on the Journey
We’re deeply grateful to our early adopters, local collaborators, and the South African music community for welcoming us into this next chapter. We can’t wait to support more artists, managers, producers, and labels as they take the world by storm.
If you’re working in the South African music business, or want to be part of our journey in Nigeria or India, get in touch or explore how Songpact can support your career and your rights.
The future of music is global. Let’s build it fairly, together.
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📸 credit: Tyla by Annie Reid