Why Songpact is scaling legal clarity across India, Nigeria and South Africa.
The IFPI Global Music Report 2025 confirms what many of us have been sensing for a while. The centre of gravity in the music industry is shifting. While the US, UK and other mature markets remain strong, it’s emerging regions like India, Nigeria and South Africa that are fuelling the most exciting growth.
At Songpact, this global expansion is core to our mission – not just as a business, but as a response to a real problem: millions of music creators are building global careers without access to fair, clear contracts.
We’re changing that.
🌍 Growth is Everywhere – But Support Isn’t
Global recorded music revenues hit $29.6 billion in 2024, according to IFPI – the industry’s tenth consecutive year of growth. Streaming exceeded $20 billion for the first time, with subscription models now making up over half of all recorded music income.
But here’s where it gets interesting:
Middle East & North Africa: +22.8%
Sub-Saharan Africa: +22.6%
Latin America: +22.5%
In Sub-Saharan Africa, revenues passed the $100 million mark for the first time, with South Africa contributing nearly 75% of the total. India, while not broken out in the same headline numbers, remains one of the largest untapped creator markets on Earth – with a huge population, a young fanbase, and growing international exports.
And yet, in all of these regions, one thing is still missing – legal infrastructure that serves everyday music professionals.
🇮🇳 Why India Comes Next
India is a priority market for Songpact, not just because of its scale, but because it’s ready. It has over 700 million internet users, a thriving independent scene, and a long history of English-language business and legal practice. In fact, India, Nigeria and South Africa all operate under common law systems inherited from their time as part of the British Empire.
While that colonial legacy is complex, it leaves a useful legal foundation for scale. Many contracts and business norms are recognisable across these markets – which makes it easier for Songpact to adapt quickly, responsibly and affordably.
In other words, we don’t have to reinvent the wheel. We just need to build the road.
⚖️ Legal Clarity Shouldn’t Be a Luxury
For creators in South Africa, Nigeria and India, deals happen fast – often informally, without documentation. This works until it doesn’t. Misunderstandings, disputes and unpaid royalties are still far too common.
That’s exactly what Songpact is designed to prevent. We’ve already launched in South Africa, where our platform is helping creators send, sign and manage clear, legally-sound agreements tailored to local laws.
Next comes India, followed by Nigeria – both markets where legal access and literacy can lag behind creative ambition. We’re working closely with local legal experts to ensure our templates are fit for purpose and culturally aligned.
💻 Built for How Creators Work
Songpact is designed for the way today’s music professionals manage their deals – from laptops in studios, home setups, offices, or on tour.
With our Flexible tier, it’s free to receive contracts and pay-as-you-go to send them. No subscriptions, just simple, smart tools to help you stay protected and keep your collaborations running smoothly.
Whether you’re a producer in Lagos, an indie label in Mumbai, or a songwriter in Johannesburg, legal clarity is now one click away.
🚀 What’s Next
Our roadmap is focused and intentional. We are:
Expanding in India first
Laying the groundwork for Nigeria
Deepening our reach in South Africa
We’re doing it carefully – collaborating with local lawyers, managers and creators to ensure we’re solving real problems, not introducing new ones.
Because music is already global. Now, the infrastructure that supports it needs to catch up.
✍️ Ready to simplify your deals?
No monthly fee. No commitment. Just simple, clear contracts you can send, sign and track without friction.
👉 Sign up now and see how easy it can be to put the right agreements in place.